In a move that would make Gordon Ramsay proud, Aspers at The Gate has decided to focus on the food it does best, radically simplifying the menu in the popular Freya's Restaurant with a focus on fresh chargrill cuisine.

 

Freya's has been a fashionable eatery ever since it opened in 2005, helping Aspers to become the busiest UK casino outside London, but management felt that a new theme was needed to stay ahead of the game. The new, more focused menu includes dishes such as chargrilled Barramundi, a tasty and unusual fish that is hugely popular in Australia, as well as a range of tempting steaks.

 

"We believe that if something isn't broke, you shouldn't fix it, but we felt this was a great opportunity to go back to basics and give Freya's a fresh unique selling point," said Graham Hattam, Head of Hospitality at Aspers. "When we spoke to customers, it was clear that the chargrill menu was the part that really stood out, so we decided to focus on that area.

"We asked the chef to devise a choice of dishes that will entice new diners, without alienating our current loyal customers, and he's come up with some real winners, including vegetarian and fish options, as well as some top quality steaks from the finest producers."

 

When you consider that the Newgate Street casino served up more than 7,000 steaks during 2009, it's easy to see why chargrill was an obvious choice for the revamped menu. What won't change is the relaxed surroundings and attentive service that have always helped Freya's to stand out from the crowd.

  

To view the full menu, you can visit Aspers website at www.aspersnewcastle.co.uk. For table bookings, contact Aspers on 255 0400 or visit the website for online reservations.

 

 

ENDS

 

Issued on behalf of Aspers at The Gate

by Point Pleasant Communications

 

For further information please contact Rob Lawson

on (0191) 519 7219 (Mobile: 07940 501 993) or email rob@point-pleasant.co.uk

 

 

Notes to Editors:

 

• Aspers is a 45,000ft2 leisure facility in the heart of Newcastle upon Tyne.
• The venue includes bars, restaurant, beauty spa, live entertainment and state-of-the-art gaming facilities.
• Aspers has attracted almost 138,000 members in just four years from a catchment area covering Northumberland and County Durham, reaching across to Cumbria and down to York.
• In late 2007 Aspers became the first casino operator in the country to launch a loyalty club - Aspire - that allows customers to collect and redeem points throughout its operations (including gaming). Customers are now able to gain points for every purchase made on the premises and can also earn bonus points on selected promotions.
• In April 2008, Aspers became the first British casino to go 'membership free' which means that virtually all visitors can freely walk through the reception area without completing membership forms. Photo ID is required if you look under 21 and to join our Aspire Loyalty Club.
• Visitors to Aspers must be 18 or over
• At every Aspers location, the company has set up the Community Action for Responsible Gaming (CARG) programme. This initiative is unique to Aspers and is based on similar successful schemes in Australia and New Zealand. CARG is a voluntary, not-for-profit group that seeks to constructively address problem gambling issues in society through a working partnership between local community-based interest groups.