Paul Braithwaite has an impressive 21 years' experience in the leisure and gaming industry and joins Aspers at a time when its membership has risen to 62,000 in its first 20 months of operation, and is continuing to grow and develop its customer base across South Wales and parts of the UK.
Richard Noble, Chief Operating Officer of Aspers, said:
"We are delighted to welcome Paul to the team at Aspers, who will be a major boost to our already strong team here at Swansea. Paul is a well-known figure across Wales in the leisure and gaming industry, who is respected and well liked amongst his peers. I am looking forward to working alongside him at Aspers and I'm sure the team will benefit from the depth of his knowledge and business experience."
Paul Braithwaite has worked for one of the UK's largest bingo companies for the last 15 years. For twelve years he was the Senior General Manager where he grew profitability year-on-year to record levels. More recently Paul undertook a strategic role as Operations Executive. During this period he also gained his MBA at Cardiff University.
Paul Braithwaite said of his appointment: "I am looking forward to taking up this exciting new challenge with Aspers, which is fast establishing itself as one of the most forward-thinking and innovative leisure brands across the UK. Growing up in South Wales, I know how much of a major coup this new multi-million pound leisure development was for the city of Swansea when it opened and I hope I can play an important role in maintaining its already strong customer base; as well as developing ways of taking the venue to even greater heights. I want the people of Swansea to see Aspers as not just a casino but as a premier leisure venue, which offers a great night out - from fine dining through to live entertainment."
Aspers is a 45,000 ft leisure facility in the heart of Swansea, which includes bars, a restaurant, live entertainment and state-of-the-art gaming facilities. In April 2008, Aspers became the first British casino to go 'membership free' which has meant that virtually all visitors can freely walk through the reception area without completing membership forms. The venue is open to those aged 18 or over. However, Photo ID is required if you look under 21 and to join the Aspire Loyalty Club.
For more information, please contact Michael Erskine at MGB PR on 01792 460200 or alternatively email Michael@mgbpr.com.
About Aspers
n Aspers is a 45,000 ft leisure facility in the heart Swansea, which includes bars, a restaurant, live entertainment and state-of-the-art gaming facilities and has attracted almost 62,000 members in 20 months.
n In late 2007 Aspers became the first casino operator in the country to launch a loyalty club 'Aspire' that allows customers to collect and redeem points throughout its operations (including gaming).
n Customers are now able to gain points for every purchase made on the premises and can also earn bonus points on selected promotions.
n In April 2008, Aspers became the first British casino to go 'membership free' which means that virtually all visitors can freely walk through the reception area without completing membership forms. Photo ID is required if you look under 21 and to join the Aspire Loyalty Club.
n At every Aspers location, the company has set up the Community Action for Responsible Gaming (CARG) programme. This initiative is unique to Aspers and is based on similar successful schemes in Australasia. CARG is a voluntary, not-for-profit group that seeks to constructively address problem gambling issues in society through a working partnership between local community-based interest groups.