At Aspers, we pride ourselves in doing the right thing and this is central to our vision and values. Our aim is to be a respected leader in the field of corporate responsibility within the gambling industry, with safer gambling at the heart of what we do.
Prevention and education are key to our guests enjoying their experience with us and staying in control. We encourage guests to think about how much they spend, how long they play for and how frequently they gamble. We provide them with tips on safer gambling and sources of self-help that can assist them to stay in control. Monitoring, observing and carrying out interactions to prompt our guests to think more about gambling responsibly are essential measures that also provide us with the opportunity to offer safer gambling information and support where necessary.
For safer gambling measures to be effective, it is essential that they are integrated into the Aspers’ culture and flow throughout the organisation. An achievable and meaningful safer gambling policy is crucial to our business as we see this as one of our highest priorities. We want to ensure that we are an industry leader in this area and aim to provide our guests with an environment where gambling responsibly is the norm.
In each of our venues, we have highly trained colleagues operating to policies designed to help identify guests who may display concerning behaviours and to regularly interact with them. We have also invested significantly in player tracking technology and analytical tools.